Leverage the power of AI marketing, responsibly
We create competitive frameworks to create marketing communications with AI support ethically, inclusively and tactically to use less resources.
Grow with integrity
Incorporating AI tools into your marketing and communication strategies creates huge opportunities to work smarter and achieve more.
But it comes with a risk to engagement, brand reputation and our planet.
Poor implementation risks
Authenticity
AI outputs need to be consistently fact-checked against reliable sources but also for plagiarism, even with superior prompting skills.
Bias
AI learning sources are upweighted towards global north assumptions plus lack diversity.
Overuse
Tools are built to learn through consistent interaction but the more we use, the bigger footprint we leave on the environment.
The Clarita Digital Framework
Integrate AI into your marketing and communications responsible with our unique hybrid framework. Where machine and human integrate to reduce consumption, improve quality while boosting creativity and authenticity.
Ethical = Creative
We show you how to turn your original ideas into compelling, accurate content that resonates with your audiences needs and challenges.
Tactical = Responsible
We share best practice ways to smarten up your prompting skills to reduce AI tool consumption. Plus look at the best tools for your needs.
Inclusive = Caring
Our system drives AI outputs to avoid assumptions aligned to global north culture and respects the diversity of our planet’s population.
Our framework covers
Digital Marketing
- Websites
- Social media
- Paid ad campaigns
- SEO content
Marketing Materials
- Presentations
- Leaflets
- Case studies
- Event display
Strategy and Branding
- Audience targeting
- Success measurement
- Market research
- Brand guidelines