email marketing

Email Marketing Basics

The Money is in the List When it comes to marketing your business are you putting enough focus into email? While we’ve all been swooning over Facebook and Instagram, the one thing we forget is: we don’t own those communities. This means, if these social media platforms make changes to Read more…

Facebook

Facebook Reviews

Online Review Culture It’s the age of feedback culture. Where testimonials are the lifeblood of many businesses on Trip Advisor, Trust Pilot and schemes like Airbnb. When you promote a business online, reviews are central to your reputation. Here’s why we should be leaving and asking for reviews. Purchase trust Read more…

Blogging

Blogging Made Easy

How many articles have you read about the benefits of blogging for your business? But finding the time and commitment somehow passes you by? You are not alone. But rather than set yourself up for a gruelling schedule of writing, there are easy ways to keep on top of your Read more…

Content

Effectively using pinned posts

In Facebook and Twitter you have the functionality to pin a post to the top of your profile’s feed. Which means anyone visiting your profile, page or group will see that message first. It’s a useful tool for promoting key messages for your business. But it’s essential you avoid overusing the Read more…

Content

Spellcheck for content success

Are you wondering why your social media posts aren’t getting the engagement you think they deserve? It could be as simple as checking spelling, grammar and syntax. The internet is rife with poor use of written language. It doesn’t particularly matter when it’s our mates posting hurriedly from their phone with Read more…

Content

Get Image Smart

Get Image Smart When I first started building my digital and social media world, the one tip I could have used back then was to get image smart i.e. organise my images properly. Because when you find yourself *having* to do it, it’s a laborious and painful task. Starting your website and Read more…