Email Marketing Basics

Email Marketing Basics

The Money is in the List When it comes to marketing your business are you putting enough focus into email? While we’ve all been swooning over Facebook and Instagram, the one thing we forget is: we don’t own those communities.This means, if these social...
Facebook Reviews

Facebook Reviews

Online Review Culture It’s the age of feedback culture. Where testimonials are the lifeblood of many businesses on Trip Advisor, Trust Pilot and schemes like Airbnb. When you promote a business online, reviews are central to your reputation. Here’s why we should...
Should I Spend Money on Facebook Ads?

Should I Spend Money on Facebook Ads?

Should I spend money on Facebook ads or boosts? Probably the biggest question for any small business promoting on Facebook. Should I spend money on ads or boosted posts? And if so, how much?Like everything you do, it’s about the return on investment towards your...