The Money is in the List When it comes to marketing your business are you putting enough focus into email? While we’ve all been swooning over Facebook and Instagram, the one thing we forget is: we don’t own those communities. Read more…
Online Review Culture It’s the age of feedback culture. Where testimonials are the lifeblood of many businesses on Trip Advisor, Trust Pilot and schemes like Airbnb. When you promote a business online, reviews are central to your reputation. Here’s why Read more…
Should I spend money on Facebook ads or boosts? Probably the biggest question for any small business promoting on Facebook. Should I spend money on ads or boosted posts? And if so, how much? Like everything you do, it’s about Read more…
How many articles have you read about the benefits of blogging for your business? But finding the time and commitment somehow passes you by? You are not alone. But rather than set yourself up for a gruelling schedule of writing, Read more…
Getting the most from a networking Twitter chat hour There’s nothing more than I love than joining a Twitter chat hour. They are fabulous for meeting new followers, promoting your business plus sharing tips and experiences with peers. But there Read more…
In Facebook and Twitter you have the functionality to pin a post to the top of your profile’s feed. Which means anyone visiting your profile, page or group will see that message first. It’s a useful tool for promoting key messages Read more…
Social media branding is just as important as branding elsewhere in your business. But you’d be surprised the number of pages I come across where it’s not clear what the business proposition is or that it’s the exact business I’m Read more…
Are you wondering why your social media posts aren’t getting the engagement you think they deserve? It could be as simple as checking spelling, grammar and syntax. The internet is rife with poor use of written language. It doesn’t particularly matter Read more…
Collaborating with bloggers is an excellent way to market a business by tapping into their traffic and community. But investing your time and money with the right bloggers requires a good understanding of how influencing works plus careful relationship management. Bloggers hold Read more…
Get Image Smart When I first started building my digital and social media world, the one tip I could have used back then was to get image smart i.e. organise my images properly. Because when you find yourself *having* to Read more…
