by Claire | Nov 18, 2019 | Marketing Strategy
One of the most common strategies we come across as a business is where social media is the sole or major marketing channel. Yes it’s free, yes it’s measurable and yes it puts us on a level playing field with big business (they have a Facebook page, we can... 
by Claire | Jan 10, 2019 | Community
There’s a reason I bang on (and on) about online engagement. That’s because it WORKS! Engaging outward from your business to a community brings energy inward. Which not only unlocks new audiences but generates new business leads. How do I know?... 
by Claire | Oct 11, 2018 | email marketing
The Money is in the List When it comes to marketing your business are you putting enough focus into email? While we’ve all been swooning over Facebook and Instagram, the one thing we forget is: we don’t own those communities.This means, if these social... 
by Claire | Oct 11, 2018 | Facebook
Online Review Culture It’s the age of feedback culture. Where testimonials are the lifeblood of many businesses on Trip Advisor, Trust Pilot and schemes like Airbnb. When you promote a business online, reviews are central to your reputation. Here’s why we should... 
by Claire | Sep 20, 2018 | Paid Ads
Should I spend money on Facebook ads or boosts? Probably the biggest question for any small business promoting on Facebook. Should I spend money on ads or boosted posts? And if so, how much?Like everything you do, it’s about the return on investment towards your... 
by Claire | Mar 5, 2018 | Blogging
How many articles have you read about the benefits of blogging for your business? But finding the time and commitment somehow passes you by? You are not alone. But rather than set yourself up for a gruelling schedule of writing, there are easy ways to keep on top of... by Claire | Jan 31, 2018 | Twitter
Getting the most from a networking Twitter chat hour There’s nothing more than I love than joining a Twitter chat hour. They are fabulous for meeting new followers, promoting your business plus sharing tips and experiences with peers. But there is an unspoken... 
by Claire | Dec 15, 2017 | Content
In Facebook and Twitter you have the functionality to pin a post to the top of your profile’s feed. Which means anyone visiting your profile, page or group will see that message first. It’s a useful tool for promoting key messages for your business. But... 
by Claire | Dec 15, 2017 | Facebook
Social media branding is just as important as branding elsewhere in your business. But you’d be surprised the number of pages I come across where it’s not clear what the business proposition is or that it’s the exact business I’m looking for.... 
by Claire | Dec 15, 2017 | Content
Are you wondering why your social media posts aren’t getting the engagement you think they deserve? It could be as simple as checking spelling, grammar and syntax. The internet is rife with poor use of written language. It doesn’t particularly matter when...