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Online Review Culture It’s the age of feedback culture. Where testimonials are the lifeblood of many businesses on Trip Advisor, Trust Pilot and schemes like Airbnb. When you promote a business online, reviews are central to your reputation. Here’s why we should be leaving and asking for reviews. Purchase trust Read more…

Social media branding is just as important as branding elsewhere in your business. But you’d be surprised the number of pages I come across where it’s not clear what the business proposition is or that it’s the exact business I’m looking for. What does your Facebook page cover say about Read more…