Get Image Smart
When I first started building my digital and social media world, the one tip I could have used back then was to get image smart i.e. organise my images properly. Because when you find yourself *having* to do it, it’s a laborious and painful task.
Starting your website and social media image library is a tip that is in all my training courses. We know that visual images and video clips connect with users in a more memorable and emotional way, making the message more impactful.
So we all need to think visually when trying to convey certain aspects of our business. That does not necessarily mean becoming a great photographer but it does mean becoming a visual editor. We are probably doing this subconsciously already.
But we probably aren’t doing is making sure these images are organised on and offline. Here’s my simple checklist of things you should be doing with all your images:
First check you have the rights to use them more than once. Stealing photos is not only unethical, it violates copyright law and could come back to bite you. There are tools such as TinEye or Google reverse search where photographers can find who is using them and ask you to pay a license fee or take them down.
If you commissioned professional photography for your business either a) ask for versions optimised to appear correctly on social platforms, i.e. Facebook, Twitter, Instagram OR b) do it yourself using a tool such as Canva.
Store images in folders, organising them into a logical system which is easy to pull out when posting on social. If you’re using Google Drive online, this may be tricky to add photos when in a social media app. It’s easier to store images as files on your computer but ensure you back them up.
Always label images when you upload to a website or blog, helping you find them if you want to add to another post. Although it’s advisable to add new images to each post, as busy people, it won’t be completely devastating to reuse an image. Just ensure there’s a good time lag in between instances.
Add alt tags and title tags, a key SEO optimisation step for your website. Read more from Yoast about why you should be doing this. There should be fields in the uploader form in which to put these tags. Especially if you’re using WordPress.
Try to source or create images which are ‘evergreen’ i.e. ensure text or image is not time bound. This gives you more flexibility to use images in your library again.
If you have anything else to add, please feel free in the comments below. I’m sure I haven’t exhausted all the steps we should be taking to keep on top of this image hungry world!