Online Review Culture
It’s the age of feedback culture. Where testimonials are the lifeblood of many businesses on Trip Advisor, Trust Pilot and schemes like Airbnb. When you promote a business online, reviews are central to your reputation. Here’s why we should be leaving and asking for reviews.
As consumers we are all looking for trust in our purchase. And what better way to find this by reading reviews. Now some reviews are quite clearly more helpful than others. As receivers, readers and writers we should always consider what is the most helpful aspect of a review.
Where to get reviews?
This can depend on your business but Google should be at the top of your list. Reviews on your Facebook page are also helpful, we know people browse these sources to get more background about a business they are interesting. Have a look at your page layout to ensure that visitors easily find them when they’re checking your page.
How do get the feedback flowing in? We ASK! But how do we work this into our customer processes? Have a look at the journey your customer goes on when working and purchasing from you. Figure out the most opportune moment to ask them for feedback. For example, if you send an email post-purchase, include a link and prompt. Can you put it on printed material?
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Claire certainly exemplifies the meaning of Clarita being clear and bright! I found Claires’ webinars to be extremely informative, useful and thought-provoking. Her top digital marketing tips continue to provide up-to-date information that help me to reflect on what I can to do to make my business more successful. Claire has a genuine passion and enthusiasm for her field, which is evident in her very clear and bright communication. Thank you Claire for your input so far and I look forward to learning more.
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